This month i-D launched its gleaming new digital flagship known as i-D.co. The newly christened vessel is worthy of praise, not least for its raft of media to read, watch, and look. One such story focused on Lily McMenamy by photographer Tyrone Lebon and stylist Julia Sarr-Jamois, released on 9 November, sends out a bold message of intent for i-D.co. Titled “You Can Never Be Overdressed or Overeducated,” the sprawling editorial takes a maximalist, all-hands-on-deck approach, which plays to Lily’s strength, improvisation with a dash of provocation. Daughter to supermodel Kristen McMenamy, modeling’s in the genes, more so than, say, waiting tables in Paris. “I thought, ‘I guess I can try it, it’s kind of lame to do the same thing as your mum but I can try it, just to see.’” And thankfully she did! Lily’s modeling career to date has been an unqualified success, which her latest outing for i-D.co very clearly evidences.

Please visit i-D.co to read Lily’s interview.

Credits include: Publication, i-D.co 9 November 2013; Title, “You Can Never Be Overdressed or Overeducated”; Photography, Tyrone Lebon; Styling, Julia Sarr-Jamois; Hair, Tina Outen at Streeters; Makeup, Janeen Witherspoon at Julian Watson Agency using M∙A∙C Cosmetics; Manicure, Michelle Humphrey at LMC Worldwide using Maybelline New York; Set design, David White at Streeters; Photography assistance, Maxwell Tomlinson, Jack Day, Andy Moores; Styling assistance, Rochelle Brady, Bo Houtenbos, Lindsey Cash, Kristal Radjpaul; Hair assistance, Patrick Forini; Makeup assistance, Breianne Zellinsky; Set assistance, Yasmina Kurunis; Casting Sharmadean Reid and Charlotte Roberts at O Youth; Production Lucia Newbegin at MAP Ltd.

Lily McMenamy | i-D.co 9 November 2013 (Photography: Tyrone Lebon)

 
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