“Enter a dimension beyond time,” intones Lily McMenamy in her stylish new yoga tutorial video from i-D.co. Styled by Erika Kurihara, the video trains its lens on a lithe Lily as she gracefully assumes 15 distinctive poses ranging from Tadasana to Vrksasana. As ever with any i-D production the fashion is high, which means the form-fitting looks are drawn from Céline, Azzedine Alaïa, and Balenciaga amongst others instead of the usual suspects in the crowded yoga-inspired athletic apparel field. There is a bit of cheek in Lily’s delivery, but only just as she maintains her discipline throughout and truly enters that dimension beyond time.
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Credits include: Publication, i-D.co; Title, “Lily Loves Yoga”; Direction, Ill-Studio; Production, Marine Dorfmann, Irene; Direction of Photography; Benoît Soler; Styling, Erika Kurihara; Hair, Tomo Jidai at Streeters using Oribe Hair Care; Make-up, Lili Choi at Artlist Paris using M∙A∙C Cosmetics; Manicure, Christina Conrad at Calliste Paris using M∙A∙C Cosmetics; Styling assistance, Sue Man; Model Lily McMenamy at Next Paris.