Late last week adidas announced a long term partnership with Pharrell Williams, with products from the adidas Originals x Pharrell Williams set to debut in Summer 2014. The collaboration is significant for reasons besides the headline-grabbing cachet of cool the seven time Grammy Award winner commands. To start, Pharrell’s own textile company Bionic® will be a supplier for the collaborative line. “Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life,” explains Pharrell. “Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Dirk Schoenberger, Global Creative Director, adidas Sport Style Division clearly agrees. “[Pharrell] is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.”
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