Rita Ora features in the M&S Leading Ladies Spring / Summer 2014 campaign by Annie Leibovitz. Rita is joined by seven other inspiring British women including Annie Lennox (specially booked through Next London for this campaign) along with whom were pictured on location in coastal Camber Sands, East Sussex, and the picturesque Cotswolds countryside. “I don’t really ever look at trends or read what trends are meant to be next season. I wear crazy clothes some times. I look back and I’m like ‘OK, that was definitely a phase,’” explains Rita in a behind-the-scenes campaign video. “At the end of the day, I love it. I have such a great time with it and I don’t feel like you should be a afraid of wearing something because you don’t usually wear it.” And Rita wears it all so well and is captured in kind by the iconic, inimitable Annie Leibovitz.
Please visit marksandspencer.com to see more of this campaign including behind-the-scenes videos.
Credits include: Client, Marks & Spencer; Campaign, Spring / Summer 2014; Photography, Annie Leibovitz; Set design, Mary Howard.