The very staccato of the Italian word sprezzatura implies the otherwise nonchalant, effortless cool that is at the heart of the word‘s meaning. Sprezzatura is also the term deployed by Italian footwear label Superga for its Spring 2014 featuring Suki Waterhouse. That the British actress and model is the face of the Superga advertising designed to convey sprezzatura should surprise no one — Suki is all that and more. In a statement released by Superga, the brand commented, “Suki’s influence within the industry reflects well in Superga’s history of collaborating with the most distinctive British style icons. Suki follows in the footsteps of legendary fashion favourites Alexa Chung and Rita Ora and embodies Sprezzatura.”
Please visit superga.co.uk to see more of the Spring 2014 campaign.
Credits include: Client, Superga; Campaigin, Spring 2014.