Rita Ora knows a thing or two about sneakers. She is now more than an enthusiast, however as Rita’s partnership with adidas Original was announced in today’s WWD. “I grew up working at a sneaker store when I was 16 and am a huge sneakerhead,” explained Rita speaking to WWD. “It’s so cool that I’m able to do this with a brand that I sold when I was younger.”  WWD reports the line will come in five different capsules with three staggered global launches beginning in late August. The collaboration will go on for three seasons until Fall 2015. Rita announced that she is also the first female artist to collaborate with the German sportswear giant.

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Rita Ora for adidas Originals (Photography: courtesy of adidas via wwd.com)

Rita Ora for adidas Originals (Photography: courtesy of adidas via wwd.com)

 
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