To celebrate its 15th anniversary Nails Inc has named Alexa Chung the face of the brand. Along with the new brand face comes a complete packaging redesign with bottles by Fabien Baron. Alexa has a bit of history with the U.K.-based brand. In 2012 she famously wore the brand’s leather-look nail polish to the British Fashion Awards, thereby prompting a global sell-out. Fast forward 18 months and Alexa will be collaborating with the brand on a six-shade collection of fabric-inspired nail polishes. Put in those pre-orders, another sell-out is surely on the cards.
Please visit vogue.co.uk to read more on this story.