To celebrate its 15th anniversary Nails Inc has named Alexa Chung the face of the brand. Along with the new brand face comes a complete packaging redesign with bottles by Fabien Baron. Alexa has a bit of history with the U.K.-based brand. In 2012 she famously wore the brand’s leather-look nail polish to the British Fashion Awards, thereby prompting a global sell-out. Fast forward 18 months and Alexa will be collaborating with the brand on a six-shade collection of fabric-inspired nail polishes. Put in those pre-orders, another sell-out is surely on the cards.

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Alexa Chung Named Face of Nails Inc (Photography: courtesy of Nails Inc via wwd.com)

Alexa Chung Named Face of Nails Inc (Photography: courtesy of Nails Inc via wwd.com)

 
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