Any bleary-eyed readers who woke this morning either to their Instagram feed or the front page of WWD surely were immediately roused with the sight of Rita Ora fronting the campaign for Donna Karan’s newest fragrance, DKNY My NY. “Donna’s a very powerful and confident woman,” explained Rita in an exclusive WWD phone interview. “She comes across as very strong, and that’s what I love about her line.” Rita has a kindred spirit in the designer too it seems. “I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy,” revealed Donna Karan in today’s WWD. A digital campaign for the fragrance will break 19 August 2014.

Please visit wwd.com to read more about DKNY My NY fragrance launch.

Credits include: Client, DKNY; Campaign, My NY Fragrance; Photography, Francesco Carrozzini.

Rita Ora for DKNY My NY Fragrance (Photography: Francesco Carrozzini via wwd.com)

Rita Ora for DKNY My NY Fragrance (Photography: Francesco Carrozzini via wwd.com)

 
HI I AM A CAPTION