Instagram followers of Mert Alas, one half of the extraordinary photography duo with Marcus Piggott, were given a glimpse of the Fall 2014 campaign for Salvatore Ferragamo featuring Suvi Koponen. More than 3600 likes later and a consensus appears to be emerging, namely that the imagery is likable. What is not to like in a campaign in which Suvi appears centrally against a surreal false color backdrop of flowers? The campaign is otherworldly and yet grounded by the fine collection for fall by the brand’s creative director Massimiliano Giornetti and the sheer magnetism of Suvi Koponen.
Please visit wwd.com to read about this campaign in full.
Credits include: Client, Salvatore Ferragamo; Campaign, Fall 2014; Design, Massimiliano Giornetti; Photography, Mert Alas & Marcus Piggott; Hair, Garren Defazio; Makeup, Lucia Pieroni.