The procession of fall campaigns is full swing and ever closer to perfection with the release of the Gucci Fall 2014 campaign by Mert Alas and Marcus Piggott featuring Suvi Koponen. If the Pre-Fall 2014 advertising, which also featured Suvi, was any indication, then the ready-to-wear collection by Frida Giannini was always going to take creative precedence over any other factor. Noise is dialed down completely in favor of a double-shot of luxury courtesy of Suvi wrapped in an exquisite leather dress and python boots in pewter blue. Simple, direct, but no less effective, this is Suvi Koponen for Gucci Fall 2014.
Please visit facebook.com/GUCCI to see the campaign in full.
Credits include: Client, Gucci; Campaign, Fall 2014; Design, Frida Giannini; Photography, Mert Alas and Marcus Piggott.