New York is many things to many people and some things more than other things. New York means something to Donna Karan. She has long staked her claim as a New York designer through and through — the city is a full half of the very four letters comprising the DKNY label Karan founded in 1984. With this in mind, when the brand released its fall advertising starring Rita Ora with the hashtag #WeAreNYC this afternoon on Twitter no one in their right mind dared subtweet the proclamation. At the center of the advertising is Rita, who last month launched the DKNY My NY Fragrance. There are a multitude of faces for this campaign, but none shine more prominently than Rita’s. New York is a lot of things, but sight seen, Donna Karan and Rita Ora are to be believed this autumn when they rightly proclaim #WeAreNYC.
Please visit DKNY.com/WeAreNYC to see this campaign in full.
Credits include: Client, DKNY; Campaign, Fall 2014; Design, Donna Karan; Photography, Lachlan Bailey.