This week’s headlines have been rightly dominated by the couture collections being shown in Paris and the countless parties and related social engagements eddying in their wake. Chanel as is its wont captured many of those column inches (and their digital equivalent) with its Tuesday morning show and stayed in the news for the rest of the week by dint of social media. Less than 24 hours ago the brand promoted a glimpse from backstage at the Grand Palais in the form of a photograph of a phalanx of couture models standing at attention with their profiles to the camera. Prominent amongst the models is none other Binx, which when viewed in light of the house’s Fall 2014 advertising campaign hardly seems a coincidence. The reason is simple, photographed as ever by the man himself, Karl Lagerfeld, the campaign stars Binx. Shot inside a boxing gym, the campaign packs a considerable punch, a straight knock-out that will likely echo long after the ringside bell has gone mute. Making the news is something Chanel does on the daily and with Binx at the heart of the fall advertising that media cycle is likely going to intensify all the more.
Credits include: Client, Chanel; Campaign, Fall 2014; Photography, Karl Lagerfeld.