The Scottish Highlands are not exactly known for their weather like, say, Los Angeles is, but so long as Hunter Original of Scotland continues to produce its rugged and refined boot, then let the fog roll and the clouds rain. The Autumn / Winter 2014 campaign by photographer Viviane Sassen for creative director Alasdhair Willis’s inaugural ready-to-wear collection for Hunter Original starring Anne Sophie Monrad and Holly Rose plays to strengths of both regional climate and brand heritage. The Highlands figure prominently in false color (Hunter red) as a backdrop for the flurry of models and, yes, livestock splish-splashing through puddles. The message is clear, life does not stop when it rains, on the contrary with Hunter Original it flourishes. “I wanted to deliver a campaign that expresses the energy of the new Hunter Original category,” explains Willis, who is clearly supported in his thesis by an ever kinetic Anne Sophie and Holly Rose.
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Credits include: Client, Hunter Original; Campaign, Autumn / Winter 2014; Design, Alasdhair Willis; Photography, Viviane Sassen; Set design, Andy Hillman.