“After the shoot, I got a message from a friend saying ‘Were you just walking down Kingsland Road dressed as Spongebob Squarepants carrying a watermelon? What’s happening to you?’”, recalls Lily McMenamy in the Autumn 2014 issue of Dazed in a feature on designer Jeremy Scott. “It’s Ronald McMenamy. It’s much more chic!” Lily’s sentiment certainly rings true about Scott’s cheeky take on fast fashion for his inaugural ready-to-wear collection for Moschino, which to a publication appears to be capturing editorial pages galore this season. The looks from the collection, not unlike the fries at the golden arches, are nigh irresistible and especially so when worn by Lily. Welcome to Moschino, where over a billion have been served, however you like Lily McMenamy, make the order supersize.
Please visit dazeddigital.com to see more of the issue.
Credits include: Publication, Dazed Autumn 2014; Title, “Supersize Me”; Photography, Anuschka Blommers and Niels Schumms; Styling, Robbie Spencer.