Cult life has never looked this good. The Black Keys have clearly done their homework and improved upon the optics laid down by fiery cult failures throughout the decades and enlisted director Theo Wenner and a cast of high fashion beauties. Lily McMenamy stars opposite of a domineering sect leader played by Lara Stone. Taking cues from a televangelist played by The Black Keys frontman Dan Auerbach, Lara keeps her sect on the straight and narrow and has knives out for Lily, whose very presence unnerves the leader like none other. “Weight of Love” is the opening song off Turn Blue, which is the eighth studio album by The Black Keys.
Credits include: Title, “Weight of Love”; Music, Black Keys; Direction, Theo Wenner; Direction of photography, Bobby Bukowski; Production, Chris Kublan; Art direction, Anthony Asaro at 11th Street Workshop; Editing, Marlo Nespeca at Spot Welders; Coloring, Tom Poole at Company 3; Production company, Good Company.