The cover that arguably matters most has been released and it’s an instant success. This year the September issue of Vogue went for celebrity of a different sort for its cover photographed by Mario Testino. Eschewing stars of the silver screen, this cover has gone boldly for a box office hit in the shape of nine models including Arizona Muse, collectively dubbed “The Instagirls.” In Vogue’s estimation, these models are “all savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.” The importance of social media could not be made plainer than it has with this illustrious cover — double tap if you agree.

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Credits include: Publication, Vogue September 2014; Photography, Mario Testino; Fashion, Tonne Goodman.

Arizona Muse | Vogue September 2014 (Photography: Mario Testino)

Arizona Muse | Vogue September 2014 (Photography: Mario Testino)

 
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