Five finalists have been named in the Next Rimmel Model Search that began in late June. The finalists include Kate Mogg, Chloe Farrar, Ruta Mineikyte, Alex Kelly, and India Miles, who were selected from a pool of over 3000 applicants. Instagram was central to the scouting efforts for this search. Hopefuls were invited to submit photos of themselves on the image sharing service using the hashtag #NextRimmelModel. The finalists will receive VIP tickets to the Sundown Festival in Norfolk at the end of the month as well as an opportunity to meet with agents at Next London. The winner will star in a Rimmel photo shoot.
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