Speaking of spring…Longchamp has enlisted Alexa Chung for its Spring 2014 campaign. The print component of the campaign was photographed by Max Vadukul with styling by Alexis Roche. The campaign also will incorporate a short film by Jean-François Julien that is set to debut during New York Fashion Week on social media and as digital advertising.

Visit WWD to read more about the Longchamp Spring 2014 campaign.

Credits include: Client, Longchamp; Campaign, Spring 2014; Photography, Max Vadukul; Styling, Alexis Roche.

Alexa Chung for Longchamp Spring 2014 (Photography: Max Vadukul)