“The older I get the more confident I am with who I really am,” muses Malgosia Bela in a behind-the-scenes video exclusive for the new La Perla Spring 2014 campaign photographed by Mert Alas and Marcus Piggott. “I accept myself more and more,” she continues modeling the intimate fineries from the Italian designer lingerie brand. Creative director Fabien Baron’s campaign introduces a productive tension between the official campaign photography of Mert & Marcus and social media. Malgosia is pictured throughout the campaign video snapping selfies using a smartphone, the obvious implication being that any woman wearing La Perla lingerie would do the same. Bella, Malgosia!
Credits include: Client, La Perla; Campaign, Spring 2014; Photography, Mert Alas and Marcus Piggott; Creative direction, Fabien Baron.