Advertising is one of those nearly unavoidable facts of life under late capitalism, which is not all bad especially when it comes to the world of fashion. The industry is rarely wanting for a creative utterance to spur sales and the latest campaign for Elisabetta Franchi is no exception. Photographed by Camilla Åkrans, the campaign features the stylish pair of Aline Weber and Meghan Collison high up in the hills overlooking Los Angeles. Interpreting “la tensione degli opposti,” or the tension of opposite in italiano, the pair bring the sharp spring collection to life with the grace and poise both models show so frequently on the printed page.

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Credits include: Client, Elisabetta Franchi; Campaign, Spring 2014; Photography, Camilla Åkrans.

Aline Weber & Meghan Collison for Elisabetta Franchi Spring 2014 (Photography: Camilla Åkrans)