With temperatures falling precipitously in New York any glimpse of sights north of freezing is welcome. The new Spring 2014 denim campaign for Guess featuring Olivia Greenfield is no exception. Photographed by Yu Tsai, the campaign ticks the requisite boxes for sun, sea, and sultriness, which is what Guess advertising does so well. Olivia for her part just might singlehandedly break the cold snap gripping the Middle Atlantic region. Hot!

Please visit Guess on Facebook to see more of the campaign.

Credits include: Client, Guess; Campaign, Denim Spring 2014; Photography, Yu Tsai; Hair, Peter Butler; Makeup, Allan Avendaño.

Olivia Greenfield for Guess Spring 2014 (Photography: Yu Tsai)