Never mind the weather forecast, surely retail fanatics are already pitching tents outside select Target stores in anticipation of the launch of the Peter Pilotto for Target collection on Sunday, 9 February. To whet appetites for this coveted collection Target has tapped Daniela Braga, who appears in this jazzy 30-second TV spot as part of the advertising campaign by photographer Craig McDean. Print as ever figures centrally to this collection. “Our brand is about print, yes, but it’s also about the emotional feeling you can get from color and color combinations,” explain designers Peter Pilotto and Christopher De Vos. That emotion resonates strongly throughout the campaign and in particular Daniela Braga.

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Credits include: Client, Target; Campaign, Peter Pilotto for Target Spring 2014; Designers, Peter Pilotto and Christopher De Vos; Photography, Craig McDean.