Lou & Grey, the story-within-a-story of a label from Ann Taylor’s spin-off brand Loft, has made its debut with a dreamlike 60-second video treatment featuring Langley Fox Hemingway. Shot in 4:3 aspect ratio, the grainy short film by Mark Borthwick shot on a beach in Rio de Janeiro evokes the sort of home-video intimacy that dominated the 1980s and 1990s. T Magazine reports the collection will be available for sale online and at 500 Loft store-in-stores.
Please visit loft.com to shop the Lou & Grey collection.
Credits include: Client, Lou & Grey; Campaign, Spring 2014; Photography, Mark Borthwick.