However banal a word is, spell it using letters over four meters in height and the word takes on an undeniable profundity. American artist Jack Pierson knows as much and has been using letters of varying scales throughout his career to create sculptures to address the existential, poetic, and political. An installation from Pierson’s 2013 exhibition Ennui serves as the backdrop for an editorial running in this month’s Harper’s Bazaar México featuring Maja Salamon photographed by Felipe Sanguinetti. Titled “No Rules,” this Yasmine Eslami-styled editorial draws exclusively from the Chanel Couture Spring 2014 collection by Karl Lagerfeld. Standing against the massive letters which spell DREAM, Maja cuts an enchanting figure in this otherwise surreal setting. Fantastic as the scene is, no Freudian interpretation is required to determine what is already manifest, namely that Maja Salamon is truly dreamy.
Credits include: Publication, Harper’s Bazaar México May 2014; Title, “No Rules”; Photography, Felipe Sanguinetti; Styling, Yasmine Eslami; Hair, Bruno Silvani at Jed Root; Makeup, Carole Colombani; Production, Antoine Cayrol; Digital, Guillaume Gonimus; Light design, Jean-Baptiste Villechaize; Retouching, Thierry Prand and Michel Bec at Central Dupont Images; Sculpture, Jack Pierson, Dreams, 2014, Galerie Thaddaeus Ropac Paris-Salzburg; Special thanks, Thaddaeus Ropac, Laura Bertaux, Gonzalo Machado, Jean François Gallois, and Sandrime Haumey for the facilities provided for the completion of this story.