The weight of family expectation can be burdensome for anyone, but imagine growing up a Hemingway. Great granddaughter of Nobel laureate, icon of American literature, Ernest Hemingway and daughter of celebrated actress Mariel Hemingway, Langley Fox could be forgiven for resting on her family’s laurels, but that would not be Langley. “I think Langley has a drive like nobody else I’ve met in my life. She is extraordinary,” says mother Mariel about her daughter in a short film for the new Salvatore Ferragamo campaign promoting the house’s latest handbag, the Fiamma. Named after Salvatore Ferragamo’s daughter, Fiamma Ferragamo, the handbag speaks to the theme of inherited legacy, one which the mother and daughter Hemingway embody. Speaking to WWD, creative director Massimiliano Giornetti explained, “Everybody is looking for a sense of joie de vivre and elegance…There is now a sense of aesthetic that links a different generation of men and woman; it’s a new propellant in developing a collection.”

Please visit ferragamo.com to see more of this campaign including a behind-the-scenes video with Langley and mother Mariel.

Credits include: Client, Salvatore Ferragamo; Campaign, Fiamma; Creative direction, Massimiliano Giornetti; Photography, Ungano + Agriodimas.

Langley Fox with mother Mariel Hemingway for Salvatore Ferragamo Fiamma (Photography: Ungano+Agriodimas)

Langley Fox with mother Mariel Hemingway for Salvatore Ferragamo Fiamma (Photography: Ungano + Agriodimas)