Brands have philosophies, usually carefully crafted ontological statements nestled away in about sections across the interweb. Kelsey Owens unquestionably captures the philosophy behind the Sportmax Resort 2015 collection, all 22 looks. “Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to be beautiful and seductive: this is Sportmax today.” No argument there, Kelsey, over to you…

Visit Style.com to see the collection in full.

Credits include: Client, Sportmax; Collection, Resort 2015; Photography, courtesy of Sportmax via Style.com.

Kelsey Owens | Sportmax Resort 2015 (Photography: courtesy of Sportmax via Style.com)

Kelsey Owens | Sportmax Resort 2015 (Photography: courtesy of Sportmax via Style.com)