On Tuesday Lana Del Rey released her latest album Ultraviolence along with a new music video for its third track, “Shades of Cool.” The juggernaut of an album sits atop the iTunes Store Top Albums chart whilst “Shades of Cool” has registered over 800K plays on YouTube in a little over 24 hours. Starring opposite of Lana in “Shades” is legendary tattoo artist Mark Mahoney, whose stately presence gives the depth of Lana’s songwriting its visual analogue. And when he calls, he calls for me and not you…

New album Ultraviolence is out now —
Download on iTunes Store: http://lanadel.re/iTunesSRyt
Buy Deluxe Box & Merch Bundles: http://lanadel.re/UVBoxYT

Credits include: Music video by Lana Del Rey performing “Shades Of Cool.” © 2014 Lana Del Rey, under exclusive licence to Polydor Ltd. (UK). Under exclusive licence to Interscope Records in the USA.