The iconic ck one fragrance celebrates its 20th anniversary this year and boasts an impressive new global advertising campaign that features a cast of emerging and established talent including amongst others Say Lou Lou and Lucky Blue. Shot on location in New York by Mario Sorrenti, the campaign’s point of view is that of a camera phone, the ubiquitous personal technology for youth and the rest of us the world over. Snapchat and Tumblr will be utilized by the brand as a digital extension of the campaign, which will surely mean plenty more Say Lou Lou and Lucky Blue.

Please visit to see more of this campaign.

Credits include: Client, Calvin Klein; Campaign, ck one 2014; Photography, Mario Sorrenti.