A certain campaign is a little more than an hour public and it is already the toast of social media. That’s right, the Roberto Cavalli Fall 2014 campaign featuring Rita Ora has racked up thousands of likes, favorites, and whatever superlatives apps-come-lately accumulate. No stranger to the brand, Rita was famously pictured luxuriating aboard the Roberto Cavalli yacht at Festival de Cannes 2014 in May. Steam ahead to the second Tuesday in July and the campaign by photographer Francesco Carrozzini is now live and what a beauty it is. Rita so clearly captures the spirit of the Roberto Cavalli brand and looks a certainty to garner thousands and thousands of likes, favorites, and more throughout the coming months.

Credits include: Client, Roberto Cavalli; Campaign, Fall 2014; Photography, Francesco Carrozzini.