Alma Jodorowsky has been named new Lancôme brand ambassador according to communications released today by the French luxury perfumes and cosmetic giant. “Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity. A very personal way of reinterpreting the idea of elegance, without extravagance, through a style detail or an attitude that turns the look into something simply unique,” said Françoise Lehmann, General Manager of Lancôme International. Alma for her part is nothing short of thrilled. “It is very surprising and very touching to become one of the faces of a house like Lancôme, which for me is a part of French culture in itself.” Alma will appear in the first campaign for Lancôme at the end of the year, which will be photographed by Mert Alas and Marcus Piggott.

Alma Jodorowsky has been named Lancôme brand ambassador (Photography: © Nico for Lancôme)

Follow