MILAN — Depending where you land on the take-or-leave Jeremy Scott spectrum, his sophomore collection for Moschino will either have you cheering yourself hoarse from the nosebleed section or leaving your front row seat cold without deigning so much as to shlep away the gifted limited-edition Moschino-branded Barbie. These are divisive times in fashion, but whatever your opinion few can (or should for that matter) fault the American designer’s boundless enthusiasm for what is essentially the up marketing of mass consumer brands. In his inaugural season for the Italian house in February of this year it was the Golden Arches and this season Scott returns with, wait for it, Barbie! The plastic doll with impossibly perfect features was lovingly reimagined over 50 looks with several times the amount of accessories (costume jewelry, logoed bags, etc).

On the evening at Corso Venezia, 17, Moschino welcomed what surely was an over-capacity audience of eager onlookers with their smart devices held aloft vying to swell the trending topics with this occasion over all others. And some occasion it was! Walking in the runway extravaganza (none roller-skated, that did happen, though) were Ola Rudnicka, Julia Frauche, Tanya K, and Zuzanna Bijoch. The four clearly enjoyed themselves, what with the maximalist styling by legendary Carlyne Cerf de Dudzeele and the saccharine-sweet hair and makeup by Paul Hanlon and Lucia Pieroni respectively. How exactly posterity will treat this evening let alone the collection is less important than the blast everyone involved had in the moment, which goes to the core ethos of both house and designer.

Credits include: Client, Moschino; Collection, Ready-To-Wear Spring 2015; Design, Jeremy Scott; Styling, Carlyne Cerf de Dudzeele; Hair, Paul Hanlon; Makeup, Lucia Pieroni and The M∙A∙C Pro Team; Casting, Piergiorgio Del Moro; Models, Ola Rudnicka, Julia Frauche, Tanya K, Zuzanna Bijoch; Video, Damien Neva at Next Management.