Binx stars alongside model Yuri Pleskun in the Fall 2014 Public School campaign, which made its debut as a short film by Gregory Harris titled “Filler.” The nearly two minute treatment trains a lens on one corner of a modestly furnished New York loft in which a couple lazes about in front a television passively running through its around-the-clock programming. The short film is both alluring and unassuming, which are qualities the award winning designers Dao-Yi Chow and Maxwell Osborne have imbued their collections since launching the label a couple years ago. Distinctions between womenswear and menswear are less important than the label’s unifying ethos, one which Binx transmits at every moment of this wonderful short film.

Please visit publicschoolnyc.com to see more of this campaign.

Credits include: Client, Public School; Campaign, Fall 2014; Title, “Filler”; Clothing design, Dao-Yi Chow and Maxwell Osborne; Art direction, Christopher Simmonds; Photography, Gregory Harris; Styling Ludivine Poiblanc; Hair, Tamara McNoughton; Makeup, Karan Franjola; Set design, Eli Metcalf; Casting, Michelle Lee.