“You can’t eat caviar every day,” said Olivier Rousteing speaking to WWD about the decidedly ordinary settings for the new Balmain Spring 2015 campaign. “I wanted to have power women in the campaign.” And powerful women he got. Photographed by Mario Sorrenti, the campaign which was unveiled today in WWD features an all-new “Balmain Army” that includes Crista Cober as well as Isabeli Fontana. Whether huddled around a first gen Nintendo or settling into an order of burgers and fries, this billeted army is anything but common. Superpowerful, this new Balmain Army transforms sedentary into sexy without so much as firing a single shot.

Please visit WWD to read more about this campaign.

Credits include: Client, Balmain; Campaign, Spring 2015 Women’s Ready-To-Wear; Photography, Mario Sorrenti; Art direction, Pascal Dangin; Hair, Bob Recine; Makeup, Lucia Pieroni.

Crista Cober and Isabeli Fontana for Balmain Spring 2015 (Photography: Mario Sorrenti)

Crista Cober and Isabeli Fontana for Balmain Spring 2015 (Photography: Mario Sorrenti)