Readers will recognize the handsome young Italian by the endearing scar on his right cheek and, well, from this season and last season’s Givenchy campaigns. The model in question is of course none other than Alessio Pozzi, who is the new face of the men’s Versace Spring / Summer 2015 campaign by Mert Alas and Marcus Piggott. The brand broke its advertising campaign a month ago on social media and this week the print component has begun surfacing. Alessio looks every bit the demigod Versace men over the years have come to embody. Chiseled physique, tick, meander pattern, tick, unbridled androgenic potency, tick — this Versace campaign exceeds all expectations thanks in no small part to Alessio Pozzi.

Credits include: Client, Versace; Campaign, Men’s Ready-To-Wear Spring / Summer 2015; Fashion design, Donatella Versace; Photography, Mert Alas and Marcus Piggott; Art direction, Giovanni Bianco; Styling, David Bradshaw; Hair, Garren; Makeup, Lucia Pieroni.

Alessio Pozzi for Versace Spring / Summer 2015 (Photography: Mert Alas and Marcus Piggott)

Alessio Pozzi for Versace Spring / Summer 2015 (Photography: Mert Alas and Marcus Piggott)