The shift undertaken by Coach since designer Stuart Vevers assumed the role as executive creative director in late 2013 continues apace with the brand’s Spring / Summer 2015 advertising campaign by Steven Meisel featuring amongst others Binx and Grace Hartzel. In his second women’s ready-to-wear collection for the iconic American luxury fashion house Vevers has kept the emphasis on youth, fount of vitality. This is not the Coach of yore, nay, the only thing vintage about this campaign is the 1964 Chrysler 300K on which Binx, making her return campaign appearance for the brand, perches. All eyes forward on course to the future, wherein Binx and Grace lead the charge.

Credits include: Client, Coach; Campaign, Women’s Ready-To-Wear Spring / Summer 2015; Design, Stuart Vevers; Photography, Steven Meisel; Styling, Karl Templer; Hair, Guido Palau; Makeup, Pat McGrath; Set design, Mary Howard; Casting, Ashley Brokaw.

Binx & Grace Hartzel for Coach Spring / Summer 2015 (Photography: Steven Meisel)

Binx & Grace Hartzel for Coach Spring / Summer 2015 (Photography: Steven Meisel)