Built for speed, Guillaume Henry’s Carven collection for spring is precisely that as is the corresponding advertising campaign by Viviane Sassen featuring Maja Salamon. Concentric bands of green, red, white, and more call to mind racing flags fluttering in the wind alongside a speedway. Maja for her part follows up her first heat for the brand last September in Paris with a colorful victory lap in the dead of January.

Credits include: Client, Carven; Campaign, Women’s Ready-To-Wear Spring / Summer 2015; Design, Guillaume Henry; Photography, Viviane Sassen; Styling, Benoît Bèthume; Casting, Neill Seeto, Elodie Yelmani.

 

Maja Salamon for Carven Spring / Summer 2015 (Photography: Viviane Sassen)

Maja Salamon for Carven Spring / Summer 2015 (Photography: Viviane Sassen)

Maja Salamon for Carven Spring / Summer 2015 (Photography: Viviane Sassen)

Maja Salamon for Carven Spring / Summer 2015 (Photography: Viviane Sassen)