Sixteen minutes was how long it took for a denim dress and denim skirt from Alexa Chung’s Spring 2015 collection for AG Jeans to sell out Thursday on mytheresa.com. To be sure, there are still more pieces from the 2o-piece collection available, but the speed at which online shoppers hoovered up these denim selections speaks to the magnetism of Alexa Chung and nearly immediate success of this campaign. Bright eyes, blue denim…

Please visit mytheresa.com to watch Alexa sing the Stevie Nicks classic “Blue Denim” in a video directed by Gia Coppola.

Credits include: Client, AG Jeans; Campaign, Spring 2015; Design, Alexa Chung; Photography, Angelo Pennetta.

Alexa Chung for AG Jeans Spring 2015 (Photography; Angelo Pennetta)

Alexa Chung for AG Jeans Spring 2015 (Photography; Angelo Pennetta)