Alexa Chung returns for her third Longchamp campaign to make it thrice as nice. Clever rhymes aside, this campaign has a certain lyricism courtesy of Alexa’s poise, not to mention collaboration with artist Daniel Buren. Artwork by the French conceptualist incorporates vibrant geometric forms and mirrors, which complement the colorfully fenestrated heights of Le Corbusier’s vestige to brutalist architecture, Unité d’Habitation in Marseille. Not that the hulking concrete could in anyway weigh down the indomitable Alexa, on the contrary! “The relationship [with Longchamp] has been lovely, fruitful, and I really enjoy the films we make,” says Alexa speaking at the campaign shoot. No argument there, Alexa.

Please visit longchamp.com to see this campaign in full.

Credits include: Client, Longchamp; Campaign, Women’s Ready-To-Wear Spring / Summer 2015; ©F.L.C. / ADAGP, PARIS, 2015 / ©DB – ADAGP, PARIS, 2015 / ©MAMO.