Nearly a quarter century ago Giorgio Armani started his Armani Exchange label to create wearable clothing in the timeless Italian tradition. “I design for real people. I think of our customers all the time,” says Armani. “There is no virtue whatsoever in creating clothing or accessories that are not practical.” At the intersection of timeless and practical is the A|X Armani Exchange Spring / Summer 2015 campaign starring Marta Dyks photographed by Cass Bird. Wearability very clearly is a gateway to insouciance, frivolity, love, and every last feeling warm weather and birdsong bring as evidenced in Marta’s so very attractive body language.

Credits include: Client, A|X Armani Exchange; Campaign, Spring / Summer 2015; Clothing design, Giorgio Armani; Photography, Cass Bird; Art direction, Adam Krasinski; Styling, Heathermary Jackson; Hair, Teddy Charles; Makeup, Frank B.

Marta Dyks for A|X Armani Exchange Spring / Summer 2015 (Photography: Cass Bird)

Marta Dyks for A|X Armani Exchange Spring / Summer 2015 (Photography: Cass Bird)