Massive has been something of a refrain for anything related to China in recent years and likely will be for the foreseeable future until one day we’re all speaking Mandarin. Fashion brands know a market when they see one and have been pulling out the stops to stage one-off runway spectaculars for years in an effort to captivate the collective imagination, not to mention the collective yuan. Vogue Italia is not impervious to this drive toward China and has themed its June 2015 edition the “The China Issue” (中国特刊 ) and released a series of covers including one featuring the stunning Yuan Bo Chao photographed by Craig McDean. Social media followers of the Chinese beauty who set alight runways this past season from Dior to Valentino now have the “solution” to the riddle of Yuan’s hair color since she went red in early May — an Italian Vogue cover! A fine enough point cannot be put on this occasion for a model in the early stages of her career, but anyone who has come into the orbit of Yuan Bo Chao will not at all be surprised. Yuan not unlike China has always been on course for all things massive.

Credits include: Publication, Vogue Italia N°778 June 2015; Photography, Craig McDean at Art + Commerce; Styling, Olivier Rizzo at Intrepid London; Hair, Anthony Turner at Art Partner; Makeup, Val Garland at Streeters London; Manicure, Lorraine Griffin; Set design, Andy Hillman at Streeters; On-set production, North6.

 

Yuan Bo Chao | Vogue Italia June 2015 (Photography: Craig McDean)

Yuan Bo Chao | Vogue Italia June 2015 (Photography: Craig McDean)