Busy Sidewalk. Afternoon Sun. Rush Hour Commute. Four Ladies on a Bench. This catalogue of urban banalities is comprised of direct quotations from Miu Miu Fall / Winter 2015 campaign by Steven Meisel featuring model and rising Hollywood starlet Maddison Brown. The advertising campaign, which is being called “Subjective Reality”  broke on social media in the last hour and was photographed on the streets of New York in May of this year. The malleable nature of perception is openly celebrated in this campaign, which intermingles the already era-defying collection by Miuccia Prada with the comings and goings of a bustling contemporary New York. Just as the Miu Miu runway show in March of this year so masterfully collapsed the postwar decades of the 1950s, 1960s, and 1970s, so too does this campaign. That Maddison Brown is at the center of the campaign only serves to heighten its already high dramatic value.

Please visit miumiu.com to see this campaign in full.

Credits include: Client, Miu Miu; Campaign, Fall / Winter 2015; Clothing design, Miuccia Prada; Photography, Steven Meisel.

Maddison Brown for Miu Miu Fall / Winter 2015 (Photography: Steven Meisel)

Maddison Brown for Miu Miu Fall / Winter 2015 (Photography: Steven Meisel)