NEW YORK — What began four years ago as a blog, in the days before Instagram became the dominant vehicle for everything from current moods to daily outfits, has steadily grown into a global personal brand for Danielle Bernstein. Having recently surpassed the one-million Instagram follower milestone, a veritable rite of passage for any public figure with serious aspirations in today’s marketplace, the native New Yorker could not be more buoyed. “I think from a business standpoint reaching one million followers on Instagram validates what I have been doing for the past four years…my blog is the product of organic growth.” That growth has occurred with great vigor over nearly 7 thousand posts on Instagram, successful collaborations with the likes of Topshop, and all with an eye for the future. Known for wearing her Saint Laurent aviator sunglasses in many of her pictures, Danielle is conscious the sunnies have become something of a style signature, one she is keen on parlaying into an eyewear collaboration with the likes of Sunglass Hut or similar. The thought processes behind this aspiration are a testament to Danielle’s acumen in business and personal styling, both of which have kept her ever in the ascendency. In a sometimes crowded field with no shortage of perspectives from sunnier climes, WeWoreWhat by Danielle offers a clear-eyed vision with a distinctly New York voice that followers and brands have so eagerly embraced.

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Credits include: Title, “Next Questions — Danielle Bernstein”; Interview and video, Damien Neva; Talent, Danielle Bernstein @weworewhat.