Lucky Blue Smith is no stranger to Tom Ford’s signature brand. The teenage sensation first appeared on the brand’s Instagram in January of this year during the Tom Ford Autumn / Winter 2015 menswear presentation. The grainy black and white shot was snapped backstage and although the caption makes no explicit mention of the lad on the left, the knowing comments betray otherwise. Lucky cropped up in the Tom Ford feed by name in June for the CFDA Awards to create flurry, but it is the splash he made today in the brand’s Autumn / Winter 2015 campaign by Mario Sorrenti that is likely to produce the most waves yet. The campaign broke midday (New York time) and is likely to be met with approval by Lucky’s adoring 1.2 million Instagram followers and make a fair few more in the process. Lucky perfectly embodies the very sophistication and strength that is associated with the Tom Ford man, which is frankly what make this campaign so sublime.

Credits include: Client, Tom Ford; Campaign, Autumn / Winter 2015; Clothing design, Tom Ford;  Photography, Mario Sorrenti.

Lucky Blue Smith for Tom Ford Autumn / Winter 2015 (Photography: Mario Sorrenti)

Lucky Blue Smith for Tom Ford Autumn / Winter 2015 (Photography: Mario Sorrenti)