Over 1.2 billion smartphones were sold to end users in 2014, which is to say the ubiquity of these pocket computers is near total. The creep of smart technology is especially evident during the ready-to-wear season where phone and tablets are used to cover myriad angles of the runway. Technology is also making its way back into traditional media as is the case in the August 2015 issue of Harper’s Bazaar UK featuring Naty Chabanenko photographed by Erika Madigan Heck. Wearing a dress by Erdem, Naty is pictured holding a Samsung Galaxy S6 Edge in Black Sapphire. As mesmerizing as the swirling florals shown on the page appear, they don’t quite transfix like Naty does, which is to say, go on, snap a selfie before another billion or so smartphone-wielding people do first.

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Credits include: Publication, Harper’s Bazaar UK August 2015; Title, “A Fresh Look At Fashion”; Photography, Erik Madigan Heck; Styling, Leith Clark; Hair, Seb Bascle at Artlist; Makeup, Polly Osmono at Premier using Chanel S 2015 and Body Excellence; Manicure, Sabrina Gayle at LMC Worldwide using Chanel S 2015 and Body Excellence Hand Cream; Set Design, James Hatt at D+V Management; Styling assistance, Emma Shaw, Kristina Golightly.

Naty Chabanenko | Harper's Bazaar UK August 2015 (Photography: Erik Madigan Heck)

Naty Chabanenko | Harper’s Bazaar UK August 2015 (Photography: Erik Madigan Heck)