Without going down the Loverboy rabbit hole that is “Working for the Weekend,” let’s instead salute Hedvig Palm who stars in the Fall / Winter 2015 campaign for Weekend Max Mara photographed by Alasdair McLellan and styled by Benjamin Bruno. Shot at the shores of Brighton along England’s South Coast, this campaign captures the Max Mara woman at her off-duty best, which Weekend Max Mara’s very brand ethos. Hedvig is at the top of her game and it is clear she has been working for this weekend.

Please visit weekendmaxmara.com to see more.

Credits include: Client, Max Mara; Campaign, Weekend Fall / Winter 2015; Photography, Alasdair McLellan at Art Partner; Styling, Benjamin Bruno at Art + Commerce; Hair, Shon at Julian Watson Agency; Makeup, Val Garland at Streeters; Manicure, Jenny Longworth at CLM; Production, Creative Chaos.

Hedvig Palm for Weekend Max Mara Fall / Winter 2015 (Photography: Aladair McLellan)

Hedvig Palm for Weekend Max Mara Fall / Winter 2015 (Photography: Aladair McLellan)