Speaking of JuliaJulia Restoin Roitfeld stars in an innovative new campaign by Métier Creative supporting the US launch of Dior Prestige La Crème. The campaign “La Vie en Rose Prestige” celebrates how Julia herself defines prestige, which of course is the very name of the product itself. Prestigiousness runs deep in Dior Prestige, the formula for which concentrates the powers of Rose de Granville, a flowering bush that grows just outside the once home of Christian Dior and is said to have unparalleled restorative properties. Prestige, then for Julia is the luxury of taking time for herself as well as indulgences in those delectables that remind her of Paris.

Please visit dior.com to learn more about Dior Prestige.

Credits include: Client, Dior; Campaign, Dior Prestige (US); Creative direction, Métier Creative.

Julia Restoin Roitfeld for Dior Prestige (Creative direction: Métier Creative)

Julia Restoin Roitfeld for Dior Prestige (Creative direction: Métier Creative)