Another day, another H&M collection rollout…readers can be forgiven for thinking as much given the multinational retail clothier’s ambitious marketing initiatives, but today is one such day and rightly worth all the fanfare. Enter Julia Restoin Roitfeld, the new face of H&M Conscious Exclusive, the brand’s “greenest and most glamorous collection.” The collection reportedly draws inspiration from works that are part of Musée des Arts Décoratifs archive housed in the western wing of the Louvre in Paris. Who better, then to serve as the Spring / Summer 2016 ambassador than Julia herself? “I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative, sustainable materials, which are the future of fashion”, says Julia. The collection is set for worldwide release on 7 April 2016.

Please visit hm.com to read more about Julia and this collection.

Credits include: Client, H&M; Campaign, Conscious Exclusive Spring / Summer 2016.

Julia Restoin Roitfeld is the face of H&M Conscious Exclusive (Photography: via Instagram)

Julia Restoin Roitfeld is the face of H&M Conscious Exclusive (Photography: via Instagram)