Speaking of Lili, speaking of Marc…Lili Sumner also stars in the Marc Jacobs Spring 2016 campaign photographed by David Sims and styled by Katie Grand. The designer has been making ample use of his personal Instagram all this week steadily breaking the campaign post by post. The latest installment posted in the last 24 hours provides a backstory on the casting process that lead to booking Lili. The real life boyfriend of Lili, Oli Burslem (pictured to right of Lili), who also features in the campaign, is the lead singer of the British group Yak. Oli works with Steve Mackey, music producer of the Marc Jacobs runway shows, and was in turn introduced to the designer, which ultimately lead to swooping up Lili. Not that Lili was an unknown quantity to the designer, she walked a year ago in the Fall 2015 runway show. Long story short, this advertising campaign is a family affair, one in which Lili looks right at home.

Credits include: Client, Marc Jacobs; Campaign, Women’s Ready-To-Wear Spring 2016; Clothing design, Marc Jacobs; Photography, David Sims; Styling, Katie Grand; Hair, Guido Palau; Makeup, Diane Kendal; Set design, Stefan Beckman; Manicure, Jin Soon; Casting, Anita Bitton.

Lili Sumner for Marc Jacobs Spring 2016 (Photography: David Sims)

Lili Sumner for Marc Jacobs Spring 2016 (Photography: David Sims)