A couple days before the Saint Laurent women’s ready-to-wear show in Paris earlier this month a newly blonde Grace Hartzel (pictured) turned up at the agency. Grace was quick to introduce herself lest anyone near and dear did not immediately connect the gorgeous new color with herself. Weeks later the reasons for that dramatic change of color were made plain with the Thursday afternoon release of the advertising campaign for the Saint Laurent Los Angeles Collection. Photographed by Hedi Slimane at the Hollywood Palladium on 24 February 2016, the campaign also features longtime blonde Lili Sumner. All told, this campaign looks every bit as fun as its pair of blondes and Saint Laurent regulars make it out to be.

Please visit ysl.com to see this campaign in full.

Credits include: Client, Saint Laurent; Collection, Los Angeles; Clothing design and styling, Hedi Slimane; Photography, Hedi Slimane; Hair, Didier Malige; Makeup, Aaron de Mey.

Grace Hartzel for Saint Laurent Los Angeles Collection (Photography: Hedi Slimane)

Grace Hartzel for Saint Laurent Los Angeles Collection (Photography: Hedi Slimane)