“It’s about love — intense, incredible love,” said Stephan Bezy, international general manager of Yves Saint Laurent Beauté, speaking to WWD about the newly launched women’s fragrance Mon Paris. “It’s about vertigo, love that makes you lose your senses. The world turns upside down. That was the interesting challenge for us: How do you express love in a modern, young and edgy way while still being luxury?” The answer to this conundrum is rather simple, cast Crista Cober in the advertising campaign and let the intoxicatingly beautiful Canadian do the rest. Set throughout Paris, Crista is paired with French actor Jérémie Laheurte, and together they set alight the French capital with unbridled passion.

Please visit wwd.com to read more about this fragrance.

Credits include: Client, Yves Saint Laurent; Campaign, Mon Paris; Film direction, Clément Durou and Pierre Dupaquier; Still photography, Billy Kidd.

Crista Cober for Yves Saint Laurent Mon Paris (Photography: Billy Kidd)

Crista Cober for Yves Saint Laurent Mon Paris (Photography: Billy Kidd)